Organic Store in T Nagar Organic food has been swiftly gaining ground in mainstream American culture. What was once considered a subset of the natural and holistic movement has become an integral part of modern food culture. As the popularity of organic food has risen, so too has its availability. In previous years, organic food was generally perceived to be something only the elite of society could afford to buy. Yet as awareness of the potential health hazards from continued pesticide exposure increased, as well as the blatant ecological effects, the demand for organic food began to rise.